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BETH FOX FULLER

About

I'm a graphic and brand designer, as well as a social content strategist and creator with twelve years’ experience, working across brand, visuals, and social. I started out in graphic design, which gave me a solid grounding in how things should look and work, and naturally moved into content creation alongside it in recent years.

Over time, that’s grown into a combined following of over 75,000 across platforms and collaborations with brands that care about doing things properly visually, creatively, and with intention. Check out @homeofblondy and @thesweetlifeofcherry

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Clients

I’ve collaborated with a range of brands across design and content, adapting my approach to suit different teams, goals, and creative needs.

Services

I offer a range of creative services across design, branding, and content, working flexibly with brands to support their visual and creative needs.

    • Providing creative and art direction across projects

    • Designing campaign, print, editorial, and packaging assets

    • Creating digital, email, and website design

    • Designing social assets and visual systems

    • Developing typography and iconography

    • Producing AI-generated imagery where appropriate

    • Designing basic motion graphics

    • Overseeing artwork, production, and final delivery

    • Designing logos and core visual identity elements

    • Building typography and colour systems

    • Defining clear visual rules and identity systems

    • Creating brand assets, toolkits, and templates

    • Producing brand guidelines for consistent use

    • Leading brand refreshes and evolutions

    • Rolling out identities across digital and print

    • Defining content strategies and plans for social and digital

    • Providing creative direction across content production

    • Directing filming and content capture

    • Overseeing video editing and post-production

    • Developing short-form, social-first video

    • Shaping copy, captions, and on-screen text

    • Delivering final assets to platform and brand standards

    • Developing organic social strategies and content frameworks

    • Directing day-to-day organic social activity

    • Designing feeds, templates, and visual systems for consistency

    • Overseeing scheduling, publishing, and cadence

    • Reviewing performance to optimise content over time

    • Reporting on insights and learnings

Projects

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Rodial Packaging

Branding · Packaging · Artwork

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IKEA x Home of Blondy Social Media

Concept Development · Content Creation · Video Direction

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27 Kelso Place Brochure 

Branding · Editorial Design · Artwork

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Mous Black Friday Campaign

Digital Design Assets · Artwork

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MUJI x Home of Blondy Social Media

Concept Development · Content Creation · Video Direction

Testimonials

She is truly a triple threat, not
to mention her incredible side hustles of growing multiple social platforms.

Jess M - Design Lead

Beth is an outstanding graphic designer and content creator with a truly multidisciplinary skill set.

Remi G - CMO

As well as being an incredible designer, Beth is one of the most adaptable and hard working people I know.

Alex A - Head of People

Beth is the one stop shop and full package for social, bringing together strategy, concepts, creative and copy in one.

Kerry W - Head of Marketing

Her ability to blend strong design expertise with strategic thinking makes her not only a talented designer, but also multi-faceted.

Havva M - Founder

I saw Beth quickly become the design leader the business really needed at the moments that mattered most.

Mel E - Talent Manager

She’s a hugely talented designer, a brilliant team leader and the kind of colleague you can turn to with any question or challenge.

Kevin L - Copy & Comms Manager

BETH FOX FULLER

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