Rodial Packaging
Overview
Packaging design for Rodial was developed across high-performance skincare and makeup products, covering both primary and secondary packaging elements. The work supported Rodial’s premium beauty positioning, a brand known for innovative, results-driven formulas. Designs were rolled out to luxury retailers including Space NK and Harvey Nichols.
Context
Rodial is a London-based luxury beauty brand with a strong reputation for advanced skincare and effective makeup essentials. Packaging plays a key role in communicating quality, efficacy, and brand prestige within competitive luxury retail environments, where first impressions strongly influence purchase decisions.
Objectives
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Reinforce Rodial’s premium brand positioning
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Develop cohesive packaging systems across skincare and makeup
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Integrate premium materials and finishes
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Deliver production-ready artwork for primary and secondary packaging
Concept & Approach
Design development was rooted in Rodial’s core brand values of performance, confidence, and sophistication. A flexible packaging system was created to support a broad range of SKUs, from targeted skincare treatments to complexion and makeup products.
Material exploration formed a key part of the approach, with finishes such as foiling and embossing used to add tactility and visual depth. Typography and layout were carefully controlled to ensure clarity across different formats while maintaining a refined and confident brand presence.
Consideration was given to how primary containers and secondary cartons worked together, ensuring a cohesive experience across all customer touchpoints.
Execution
Deliverables included:
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Packaging design systems across skincare and makeup ranges
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Artwork for primary packaging and secondary retail cartons
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Integration of premium finishes including foiling and embossing
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Production-ready files aligned with manufacturing specifications
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Assets consistent with Rodial’s established brand language
Outcome
The final packaging strengthened Rodial’s premium shelf presence and reinforced brand recognition within luxury retail environments. The considered use of materials, finishes, and hierarchy delivered a cohesive and elevated packaging system suitable for ongoing range expansion.
BETH FOX FULLER