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STARBUCKS X HOME OF BLONDY SOCIAL MEDIA

A paid social content collaboration with Starbucks created to support the launch of their new shaken espresso range as part of the Spring menu. The project showcased the drinks through dynamic, behind-the-scenes storytelling, highlighting texture, movement, and freshness to drive excitement and curiosity across TikTok and Instagram.

Services

  • Creative concept and content direction

  • Short-form video creation for TikTok and Instagram Reels

  • On-location filming capturing drink preparation

  • Video editing optimised for fast hooks and visual flow

  • Natural sound and movement-led storytelling

  • Caption writing and platform optimisation

Key Results

  • 19.4 million+ organic and paid views

  • 122,000+ likes generated by the video

  • 3,350+ shares

BETH FOX FULLER

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