Overview
This project was a paid social content collaboration with Starbucks, created to support the launch of their new shaken espresso range as part of the Spring menu. The content focused on showcasing the drinks in a dynamic, behind-the-scenes way, highlighting texture, movement, and freshness to drive excitement and curiosity.
Context
Starbucks’ Spring menu introduced a refreshed drinks range aimed at energising the brand’s core audience while appealing to new, trend-aware consumers. The shaken espresso range was positioned as lighter, bolder, and more playful than traditional iced coffee offerings.
Objectives
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The objectives of the content were to:
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Drive large-scale awareness of the new shaken espresso drinks
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Highlight the craft and process behind the drinks
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Capture attention quickly within fast-moving social feeds
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Encourage menu discovery through visually engaging content
19.4 million+
organic and paid views
122,000+
likes generated by
the video
3,350+
shares
Concept & Approach
The content concept focused on the making of the drinks, using close-up shots of espresso being shaken, poured, and finished to emphasise movement, texture, and freshness. This process-led approach aligned naturally with social trends favouring sensory, satisfying visuals.
The video avoided over-styling or heavy narration, instead letting the visual rhythm of the drink-making process carry the story. Branding remained subtle but recognisable, ensuring the content felt authentic and platform-native while clearly tied to Starbucks.
This approach allowed the product to feel exciting without overt promotion, making the content highly shareable.
Execution
Deliverables included:
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Short-form video content for social platforms
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On-location filming capturing drink preparation
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Video editing optimised for fast hooks and visual flow
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Natural sound and movement-led storytelling
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Paid partnership tagging and brand attribution
The final video was distributed through Starbucks’ social channels, amplifying reach well beyond the initial post.
Outcome
The project successfully introduced Starbucks’ shaken espresso range to a broad audience, reinforcing the brand’s ability to stay culturally relevant through engaging, modern content. The campaign highlighted how process-driven storytelling can elevate product launches and drive discovery at scale on social platforms.
