MUJI X HOME OF BLONDY SOCIAL MEDIA

A paid social content collaboration with MUJI created for the Back to School campaign. The project showcased MUJI’s stationery and in-store finds through calm, design-led storytelling, aligning with the brand’s minimalist philosophy while driving discovery and in-store interest across TikTok and Instagram.

Services

• Creative concept and content direction

• Short-form video creation for TikTok and Instagram Reels

• In-store filming and content capture

• Video editing with minimal transitions and natural pacing

• Caption writing and platform optimisation