Mous Black Friday Campaign
Overview
The Mous Black Friday Sale Campaign was created to promote Mous’s high-performance protective tech accessories during one of the busiest shopping periods of the year. The campaign aimed to increase visibility, drive engagement, and boost sales across digital and social channels while staying true to the brand’s bold and energetic identity.
Context
Black Friday represents a peak moment for consumer interest and competitive advertising. For Mous, the challenge was to stand out in a crowded marketplace and present the products in a way that felt fresh, compelling, and aligned with the brand’s existing aesthetic.
Objectives
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Create campaign visuals that grab attention quickly
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Communicate key sale messaging clearly
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Drive traffic and conversions during the Black Friday period
Concept & Approach
The campaign concept centred on amplifying the urgency and excitement of Black Friday while reinforcing Mous’s reputation for premium protective tech accessories. Visuals were designed to feel bold and dynamic, with clear messaging about discounts and product highlights.
Colour, typography, and graphic elements were selected to support clarity and impact across multiple platforms. Imagery brought product features to the foreground, helping audiences understand both value and performance.
Execution
Deliverables included:
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Campaign assets for social media and digital advertising
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Email and web graphics aligned with sale messaging
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Visual templates for rapid deployment across channels
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Production-ready files for campaign rollout
Every asset was crafted for maximum visibility and flexibility during the fast-paced sale period.
Outcome
The Mous Black Friday Sale Campaign delivered a cohesive, high-impact visual presence across platforms, helping reinforce the brand’s positioning while driving engagement and sales during a critical retail window. The campaign supported strong visibility and clear communication of promotional offers to Mous’s audience.
