27 Kelso Place Brochure
Overview
27 Kelso Place is a commercial property in the heart of Kensington, positioned as a considered investment opportunity for prospective buyers. The project focused on creating a refined visual identity that reflected both the character of the building and its potential future use.
Context
The aim was to present the property as more than a functional commercial space, instead framing it as a distinctive, heritage-led investment. The visual identity needed to balance historical character with contemporary appeal, helping buyers clearly understand the property’s value and positioning.
Objectives
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Establishing a clear and confident visual identity
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Highlighting the building’s architectural and historical details
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Creating a cohesive set of brand and marketing assets for sale and promotion
Concept & Approach
The building’s history became a central point of inspiration. Formerly used for wine storage, this past informed the development of the colour palette and overall visual tone.
Deep, wine-inspired hues were chosen to evoke:
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Luxury and sophistication
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Craft and heritage
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A sense of permanence and quality
These tones were paired with restrained typography and considered layouts to ensure the identity felt elevated, timeless, and appropriate for both commercial and editorial contexts.
Execution
The project involved developing a flexible visual system that could be applied across marketing materials, including:
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A cohesive brand look and feel
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Curated imagery to reflect the space and its surroundings
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Editorial layouts that balanced information with visual clarity
Every element was designed to support the narrative of the building, reinforcing its character while clearly communicating its commercial potential.
Outcome
The final identity positioned 27 Kelso Place as a polished, heritage-rich property with clear investment appeal. By grounding the visual language in the building’s history while keeping the execution modern and restrained, the project successfully bridged past and present, supporting both brand storytelling and commercial goals.
