AirPartner JetCard Newsletter
Overview
The Air Partner JetCard Newsletter is an annual editorial publication created for members of the JetCard private aviation programme. The newsletter serves as a premium touchpoint to keep members informed about news, offers, and exclusive experiences, reinforcing the value and engagement of the JetCard membership.
Context
The JetCard programme is a luxury private aviation membership offering guaranteed aircraft access, flexible booking, and elite travel benefits. The newsletter was designed to act as a regular communication channel that strengthens the relationship between Air Partner and its high-value members.
Objectives
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Create a refined editorial design aligned with the JetCard premium brand
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Establish visual consistency across multiple newsletter editions
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Present curated content in a way that feels exclusive and engaging
Concept & Approach
Understanding the expectations of JetCard members, a global audience accustomed to elevated service, the design focused on a premium editorial system that balanced structured information with visual storytelling. The layout and graphic language were developed to reflect the sophistication of the private aviation lifestyle while maintaining clarity for a wide range of content.
Image selection played a key role in communicating experience and aspiration, while thoughtful information hierarchy ensured each spread felt curated rather than generic.
Execution
Deliverables for this project included:
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Custom editorial layouts for cover and internal spreads
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Image sourcing to elevate narrative and visual tone
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Infographics to communicate membership benefits and programme updates
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Production-ready artwork for print and digital distribution
Each design component was crafted to support readability and align with a luxury brand aesthetic.
Outcome
The JetCard Newsletter became an effective brand tool for maintaining ongoing engagement with members. By presenting content through a premium, considered editorial design, the project helped enhance the perceived value of the JetCard programme and support Air Partner’s ongoing customer relationship efforts.
