Oodee Packaging
Overview
Oodee Skincare is a clean beauty brand pioneering Allergen Neutral™ skin care, formulations free from all known food and fragrance allergens to support sensitive skin. The packaging project focused on creating a bold, premium visual system that stands out in a highly competitive skincare category while reflecting the brand’s innovative positioning.
Context
Oodee entered the skincare market with a clear product proposition, allergen-free formulas offering peace of mind and performance. The packaging needed to visually communicate this proposition while elevating the brand’s presence on shelf and in promotional environments.
Objectives
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Develop a distinctive visual language for product packaging
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Reflect the brand’s clean, science-forward identity
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Ensure standout appeal against established skincare competitors
Concept & Approach
Rather than adopting the familiar minimalist cues often seen in clean beauty, the design embraced bright, bold colours and metallic finishes to create a premium look and energise the category.
Colour, form, and surface choice were guided by:
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Brand personality: confident, vibrant, and distinctive
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Market context: competitive skincare shelf environments
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Product story: clean, science-backed formulations
This approach balanced visual impact with clarity, helping the packaging convey both quality and a fresh point of difference.
Execution
The deliverables included:
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Packaging artwork across key SKUs
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Iconography and graphic elements to support product information
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Colour and finish systems that enhance perceived value
Every design choice aimed to reinforce Oodee’s positioning while ensuring production-ready assets that perform in real-world retail and digital contexts.
Outcome
The final packaging design delivered a cohesive, premium brand expression that elevates Oodee’s innovative skincare range and supports its market entry. By pairing bold visual language with clear product storytelling, the project helped the brand stand out in a crowded category and communicate its unique value proposition.
