The inspiration process, guided by the brief, begins with extensive research. The findings can be used to inspire original ideas, solidify the design approach and support the decisions made later on.

As a result of gathering information from the brief and research process, it's time to establish a framework for developing a variety of concepts, whilst requesting feedback throughout to remain on track.

Once all stakeholders have aligned on next steps, it's time to move forward with the execution of the project. The design phase requires the integration of best practices and technical skills to remain efficient.

Only after the final approval is received that the assets are prepared and packaged. It's possible for them to be delivered in a digital or print format, depending on the requirements of the recipients.