Nip + Fab Packaging
Concept & Approach
Design focused on clarity of function, using bold colour and typographic hierarchy to help customers quickly navigate active ranges and skin concerns. Packaging systems were modular to support regime-based routines and a broad product ecosystem, while staying true to Nip + Fab’s accessible yet aspirational brand identity.
Execution
Deliverables included:
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Packaging design systems for a wide spectrum of skincare SKUs
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Primary and secondary packaging artwork
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Colour-coded systems linked to key actives and skin concerns
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Production-ready files aligned with Nip + Fab’s brand language
Outcome
The final packaging strengthened Nip + Fab’s presence on shelf and online, helping communicate high-performance formulas with clarity and impact. The design supports ongoing range expansion while maintaining visual consistency and accessibility for a younger, ingredient-aware customer base.
Overview
Packaging design for Nip + Fab was delivered across a broad range of skincare products, developing bold, results-driven packaging systems for both primary and secondary elements. The work supported a brand known for active ingredient-led formulations at accessible, high street price points, with products stocked in major UK retailers including Boots and Superdrug.
Context
Nip + Fab positions itself as a high street leader in ingredient-first skincare with visible results. Its ranges cover key concerns, from hydration, brightening and fine lines to breakouts and sensitive skin, with clear communication of actives such as glycolic acid, vitamin C and retinol.
Objectives
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Boost shelf presence in high street retail
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Communicate product benefits and active ingredients clearly
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Create scalable packaging systems across primary and secondary components
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Deliver production-ready artwork for fast-moving, high-volume manufacture