Mous Website Home Page
Overview
The Mous Homepage Redesign project involved updating the homepage experience to better reflect the brand’s identity, improve usability, and support key commercial priorities. The redesign focused on clarity, visual storytelling, and improved pathways to product discovery across desktop and mobile.
Context
The homepage is a central entry point for Mous customers and a key driver of brand perception and sales performance. The redesign was initiated to improve how the brand and products are presented while making it easier for visitors to understand offerings and take action.
Objectives
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Improve clarity of product storytelling
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Enhance visual hierarchy and brand expression
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Support conversions through better layout and messaging
Concept & Approach
The redesign idea focused on balancing strong visual impact with functional clarity. The creative approach used refined layouts, bold imagery, and strategic messaging placement so that users could quickly grasp product benefits and navigate to relevant product categories.
Design decisions were guided by brand personality, user behaviour insights, and a focus on seamless digital experience. Visual elements such as typography, spacing, and imagery were aligned to support both brand tone and commercial goals.
Execution
Deliverables for the project included:
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Updated homepage layout and visual system
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Curated imagery and content blocks to support narrative flow
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Component design for key sections including featured products and calls to action
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Production-ready files and design assets ready for implementation
Every element was crafted with attention to digital best practices and consistency across viewports.
Outcome
The redesigned homepage delivered a more intuitive and engaging experience for Mous visitors, improving storytelling and helping guide users toward product exploration and purchase. The work strengthened the digital presence of the brand while supporting key conversion objectives.
