Mous Summer
Sale Campaign
Services: Art direction, retouching and digital assets
The campaign aimed to evoke the feeling of summertime with a focus on the natural light and colours of the season. The use of earthy tones and shadows created a sense of movement and depth whilst keeping the products and offer as the focus. This approach intended to make them stand out even more, as they contrasted with the natural elements of the campaign's visuals.
Credits: Jess Shaw and Chris Priestley
Mous Summer
Sale Campaign
Role: Art direction, retouching and digital assets.
The campaign aimed to evoke the feeling of summertime with a focus on the natural light and colours of the season. The use of earthy tones and shadows created a sense of movement and depth whilst keeping the products and offer as the focus. This approach intended to make them stand out even more, as they contrasted with the natural elements of the campaign's visuals.
Credits: Jess Shaw and Chris Priestley